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Trends in Pharma

The Impact of Small Companies on Global Health: A Closer Look at Virtual Initiatives

Written by Natalia Denisova, PhD VP, Head of Medical Affairs MphaR
January 8, 2024

There's no doubt that the pharmaceutical industry has always functioned as a cornerstone in massively contributing towards global health. It plays a monumental role in the conceptualization, manufacturing, and distribution of all manner of medicines that are vital to optimize and prolong human life. In addition, the pharma industry's impact on global health is multipronged, stretching from highly sophisticated medical innovation and drug discovery to the creation and provision of lifesaving medications to diverse populations throughout the world. 

One of the most important contributions of this stellar industry includes the sheer dedication and relentless motivation to continually achieve scientific advancements in both novel and lifesaving therapies. Through decades of research and development, the pharma industry has consistently broken down the complexities of different types of chronic, acute, and terminal diseases, leading to the development of cutting-edge drugs and therapies that help save lives or at the very least, prolong them. 

The Role Of Small Companies In Shaping Global Healthcare

There should be no doubt that small businesses function as the backbone of pretty much every economy in the world, predominantly contributing to a variety of important factors such as creating jobs, introducing innovative technologies, and economic stability. As per research posted by the National Action Plans on Business and Human Rights, SMEs (small and medium enterprises) account for up to 80% of all companies on the global level, employing more than 60%-70% of the global workforce. 

They are heralds of job creation, positively impacting the health of the populations, providing not just financial wellness but also providing communities with the level of accessibility to healthcare services they rightly deserve. In all, small businesses, in a lot of cases, are directly proportional to a good quality of life.

The Rise of Virtual Events in Global Health

The healthcare industry is currently experiencing a pretty innovative digital transformation. According to research, it is speculated that the online health market in the US will experience a growth of up to 26% in 2023 and 2024. This stable rate of advancement can be associated with the continual rise in smartphone and mobile device usage by physicians and doctors in the country. This also includes the consistent use of remote monitoring devices as part of the country's mobile health infrastructure. 

Connectivity in the global health ecosystem represents an avant-garde transformative force, maintaining a unique yet resilient balance between managing patient care services, accommodating the needs of the stakeholders, use of technologies, and incorporating continual data analytics. The importance of transformative connectivity transcends the need for technological ease, resulting in a more advanced form of patient care and therapies, optimizing processes, and accelerating medical innovation.  

The Emergence Of Virtual Events As A Powerful Tool For Global Collaboration

We live in a world where the limits of physical space are effortlessly eclipsed by the digital realm. There's no question that the prevalence of virtual events is an epitome of transformative digital excellence, helping foster worldwide collaboration in a matter of seconds and at the touch of a button. Beyond the advantage of organizing digital events, seminars, and meetings, virtual events have expeditiously evolved into cutting-edge tools, helping healthcare professionals, key opinion leaders, pharmaceutical stakeholders, leaders, and other professionals to seamlessly connect, synchronizing minds and ideas throughout the world, eliminating barriers, reimagining the ecosystem of collaboration. 

Developed with intuitive, easy-to-use, and immersive features, virtual platforms have become a go-to solution where individuals from various backgrounds and destinations can share insights, work on discovering groundbreaking medical therapies, engage in meaningful ideation, and engage in collaborative projects. The typical geographical barriers have now become obsolete, eliminating logistical obstacles, and enabling individuals to participate in a level playing field where subject matter expertise, experience, and innovation are in the driving seat rather than the physical location. 

The Significance Of Small Companies In Organizing Large-Scale Virtual Events

Small companies play an instrumental role (which is usually underestimated) in hosting large-scale virtual events, providing a slew of unique advantages to all concerned participants, and adding more depth to the reality of digital gatherings. Their constant participation brings a diverse mix of flexibility combined with innovation, and personalization, which in itself play an important role in continuously optimizing the experience of the individuals involved in the digital gathering.  

Moreover, small companies are, at times, characterized by their agile yet sophisticated approach. When organizing a mass virtual event, these companies bring forth a flurry of complex yet creative ideas and solutions. In contrast, this can be a bit more difficult for larger, more prominent business establishments as they may be unable to adapt to such agility in the time it takes their small counterparts. This flexibility and the window for adaption allow smaller companies to integrate emerging technologies, and important strategies for global engagement, and use inventive virtual environments.  

Bridging Gaps: Affordable Medical Education Through Virtual Format

Being a small company with a big ambition to help bridge gaps when it comes to medical education and intervention, MphaR has made powerful strides in developing and pushing a cutting-edge virtual platform that has helped healthcare professionals and aspiring medical experts access medical education from the confines of their homes. 

We have broken down conventional barriers and have democratized educational advantages for individuals who wish to chase careers in the healthcare field. Our digital platform comes with a zero learning curve and several innovative integrations that have massively contributed to making continued medical education a reality. It's safe to say that we're educators without borders – fostering inclusivity, diversity, and global accessibility.  

Our virtual platform offers a slew of intuitive and interactive learning materials ranging from 3D anatomy models to digital simulations, and multimedia presentations. These resources offer a more in-depth and profound learning experience, accommodating a variety of learning styles, and optimizing the retention of sophisticated medical concepts. 

How Virtual Platforms Reduce Barriers To Education

Virtual platforms effortlessly do away with geographical barriers, allowing medical students to access educational materials and resources no matter where they are in the world. For example, our virtual education environment even caters to remote and underserved regions. This comprehensive reach optimizes the diversity and importance of perspectives when it comes to the medical community. This, in turn, creates a worldwide network of healthcare professionals who never have to worry about traveling, incurring additional costs of education.

MphaR: A Small Company Making a Big Difference

As a small company, MphaR is a fast-growing Medical Affairs platform assisting pharmaceutical companies in their quest to launch innovative therapies and medical products. As part of our philosophy, we've always strived to influence global health by offering avant-garde virtual collaboration platforms that help bring experts and leaders from various medical sectors to come together in a single virtual ecosystem. 

In addition, we also offer a multipronged approach to virtual services, providing clients with solutions such as medical education events, virtual advisory boards, therapeutic area expertise, and much more. Moreover, we also offer pharmaceuticals a unique advantage for research and development via broad-spectrum MSL support and real-time competitor insights.  

We also organize a slew of educational events across the globe. For example, MphaR recently organized a series of comprehensive digital events in such areas as breast cancer, lung cancer, chronic lymphocytic leukemia (CLL) and more. These events served as a distinctive platform, facilitating the connection of physicians from diverse regions, including Europe, Latin America, the United States, and beyond.

The Role of MphaR's Virtual Platform for Scientific Events

As a sustainable Medical Affairs company, we launched a state-of-the-art virtual platform for scientific events to provide clients with seamless and cost-effective collaboration. Our platform helps key opinion leaders (KOLs) and thought leaders engage via cross-platform capabilities, scheduling meetings and conferences completely online. In addition, the MphaR platform was designed to maximize the scope of each participant to talk about in-demand or important subject matter over a timeframe of 3-5 days, enabling the participants to develop meaningful contributions whenever and from wherever they want during this period.  

Moreover, the virtual platform for scientific events platform was designed on principles of simplicity, seamless accessibility, and intuitive functionality. We allow healthcare providers and medical professionals to participate in all manner of discussions through voice recordings, textual comments, and documentation reviews, all in real-time. But perhaps one of the best benefits of our MphaR platform is that it mitigates costs as you don't have to pay any additional costs. 

MphaR's Green Initiative

After the world reeled back from the devastating blow of the Covid-19 outbreak, MphaR quickly noticed this massive change towards using greener and more sustainable alternatives, especially when it comes to the modern workplace environment. We saw the emerging need and reciprocation for working from home amidst a variety of industries, including the pharmaceutical and healthcare industries. 

In light of this, we were able to create an innovative yet cutting-edge virtual platform, which we're quite proud to say is being used by a plethora of pharmaceutical companies worldwide. We launched a green initiative to fight global emissions caused by air travel. We calculated that, on average, advisory boards and pharma company leaders and executives who had to travel to attend conferences and seminars worldwide caused global emissions of up to 454 tons of CO2 each year. 

Our virtual platform for scientific events was launched as a solution to curb this massive carbon footprint and succeeded in doing so. Today, hundreds of companies and thought leaders use our platform to conduct or schedule online seminars and meetings no matter where they are. We have helped reduce the need for unnecessary air travel and have emerged as a responsible and sustainable Medical Affairs company. 


In all, MphaR remains steadfast in its commitment to combating global warming by continuing to offer eco-friendly and highly intuitive virtual platforms. We understand how fast today's pharma industry is growing and are striving to continually offer companies enhanced digital transformations, optimizing the overall healthcare industry while staying eco-friendly.

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